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WeChatMini-ProgramE-commerce

Social Commerce Mini-Program

WeChat mini-program with group buying and live streaming

1The Challenge

A fashion brand wanted to tap into WeChat's ecosystem for social commerce but lacked technical expertise. They needed a solution that could handle group buying, live streaming, and integrate with their existing inventory system.

2Our Solution

We developed a full-featured WeChat mini-program with native group buying mechanics, live streaming integration, and real-time inventory sync. The app leverages WeChat's social graph for viral sharing and includes AI-powered product recommendations.

3Core Features

  • Group buying with countdown timers
  • Live streaming with real-time purchasing
  • AI product recommendations
  • Social sharing incentives
  • Inventory sync with ERP

4Results

Launched to 50,000 users in the first month. Group buying feature drove 35% of total sales. Live streaming sessions average 2,000 concurrent viewers with 15% conversion rate.

Technical Implementation

WeChat Mini-ProgramTaroNode.jsMongoDBTencent Cloud

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