1The Challenge
A fashion brand wanted to tap into WeChat's ecosystem for social commerce but lacked technical expertise. They needed a solution that could handle group buying, live streaming, and integrate with their existing inventory system.
2Our Solution
We developed a full-featured WeChat mini-program with native group buying mechanics, live streaming integration, and real-time inventory sync. The app leverages WeChat's social graph for viral sharing and includes AI-powered product recommendations.
3Core Features
- Group buying with countdown timers
- Live streaming with real-time purchasing
- AI product recommendations
- Social sharing incentives
- Inventory sync with ERP
4Results
Launched to 50,000 users in the first month. Group buying feature drove 35% of total sales. Live streaming sessions average 2,000 concurrent viewers with 15% conversion rate.
Technical Implementation
WeChat Mini-ProgramTaroNode.jsMongoDBTencent Cloud
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